How to Create a Social Media Marketing Strategy
Social Media Marketing has taken center stage in recent years with its ever-widening reach and growing influence especially among the youth. This makes social media such an important component of online marketing. With a majority of your audience using social media networks, it becomes necessary to create your own separate social media marketing plan. To help you get started, we’ve created this step-by-step guide just for you:
Step 1: Choose your network wisely
While you might think that the most effective strategy is to use all channels so as to get a better chance of reaching all your audience, that might not be the case in reality. Choosing which networking sites to invest in is crucial in any social media marketing strategy. It’s important to first study what kind of social media your target customers are using including which one reaches the right demographics, location and preferences.
Step 2: Allow your audience to really know your brand
This step requires you to fill out all of the information asked by social media networks – from your brand name, history even having your own logo. This allows your target audience to get to know your brand a little better through networks they use every day. Choose visually appealing images that you can use on your Facebook, Twitter or Instagram accounts and make sure your content is irresistibly engaging.
Step 3: Build your own brand
Any successful brand went through the process of finding its own voice that people can readily associate with when they encounter that specific product. Building the foundations of your own brand requires you to consider what kind of image or personality you want to show your audience as well as what kind of relationship you want to establish with them. If you happen to ace this step, this can be your home-run in succeeding in your own social media marketing plan.
Step 4: Pick your strategy
What content do you want your audience to see? Will you use videos or images or both? Knowing the answers to these questions is necessary in order to pick the right strategy particularly on the kind of content you wish to produce. You’ll also have to determine how many times you should post every week (after all, you don’t want to spam your customers) as well as the optimal time for posting.
Step 5: Analyze, improve and then do it again
Crucial to any social media marketing strategy is analytics – you need the figures in order to figure out where you went right and where you went wrong. Numbers can easily illustrate if your social media campaigns were successful or not and it lets you know what to do and what not to do in the future.
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