Mobile SEO 5 Tips to Keep Up With Google Trends

This 2017, Google announced that it will begin to index mobile versions of websites first (when available) on search page results before desktop versions. This news has major implications on how you should optimize your website, especially on the front of mobile SEO optimization. With mobile-first indexing introduced by Google, your search query results will depend mostly on how you optimize the mobile version of your website. To help you keep up with latest trend in Google’s search algorithms, we’ve listed the top 5 mobile SEO tips for you:
Mobile SEO Tips

1. Get Tested

One of the first steps you can do is to check if your site is mobile-friendly. Along with Google’s announcement that it will first show mobile-friendly versions of sites on their results page is a set of criteria that you can use to determine how well your website will fare in search results. These criteria include plugin usage, viewport configuration, text size and the clickable elements in your site. You can start by checking your website with Google’s Mobile-Friendly Test to ensure that your pages are doing well.

2. Keep Resources Crawlable

Making sure that your mobile website does not block images, videos, CSS, Javascript and other resources is a prerequisite to a good mobile-friendly site. Once blocked, Google’s algorithm won’t be able to crawl through your site’s content and makes it difficult to find your site relevant enough to place it in the first page. You can check if your mobile site is blocking resources by going to Site Structure > All Resources > Robots Instructions. By clicking on the Robots Instructions column, you’ll get a sorted list of resources including resources that are being blocked.

3. Fast Loading Time

Perhaps one of the most-advised mobile SEO tips ever is to keep your mobile site’s pages fast. You don’t want viewers to wait for more than 3 seconds just to see your site load up. And if they do, they’ll abandon your site immediately without skimming through the other pages. Improving your page-loading speed requires you to minimize the size of all resources in the site including HTML code.

4. Image Compression

A high resolution image doesn’t necessarily have to have a huge file size. You can compress the image’s file size without damaging the resolution using a variety of applications available both online and offline. With compressed images, you get to have a faster loading page compared to before.

5. Study Mobile Keyword Trends

Just like how you do your research on desktop keyword trends, it is now as important to also research mobile keywords. By doing this, you get to see what people are searching through their mobile devices. It’s also important to note that over 20% of all queries made through mobile devices use voice search.
With the advent of Google’s mobile-first indexing, mobile SEO optimization is something that becomes a necessity rather than just an option. Kick up your mobile site ratings and get up to speed with Google’s new search index patterns with these mobile SEO tips in mind. By doing this right, you can double up your presence online and get higher organic search traffic and therefore, an increase in sales.

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