SEO 101: Beginner’s Guide to Search Engine Optimization
Contrary to popular opinion, SEO or Search Engine Optimization isn’t just about the numbers, it’s about making search engines understand how your website works inside and out. This guide is made especially for beginners like you – to help you understand SEO information from the simplest tasks of identifying the right keywords, to making your site structure search engine-friendly. We know it can be confusing most of the time, but don’t worry because we’re here to answer some of the most widely asked questions.
What is SEO?
SEO or Search Engine Optimization is an emerging discipline in online marketing that makes use of search engines such as Google, Bing, and Yahoo to boost your site’s traffic, to improve your search page rankings and increase brand awareness for your product. While it’s a growing discipline worldwide, there is seldom SEO information that’s easy to understand especially for beginners who want to improve their site’s rankings.
Why do I need SEO?
Studies show that majority of web traffic is generated by commercial search engines such as Google, Bing, and Yahoo. In addition, a great deal of online buyers who purchase their orders online use search engines in picking their products. Figures don’t lie and these figures clearly tell us that online marketing is the way to go if we want to reach our target customers online. This makes abundantly clear the role that SEO plays not just in boosting your site’s traffic but in converting that traffic into sales leads.
Can my site survive online without SEO?
We know what you’re thinking. Through patience and hard work, your site can make it through without hiring any SEO expert to help you out. But you have to know that while search engines are designed to search for keywords that you use on your content, these search engines are not as perfect as they may seem. Most of the time, search engines find it difficult to crawl the web and bring you better results. While you can still try doing SEO by yourself, any wrong code on your index, or rookie mistakes in tagging can bury your website deep into cyberspace where no one else will ever get the chance to hear about you or your product.
How does SEO work?
Here’s the thing: using SEO requires you to understand the function of search engines. Search engines operate by crawling and building what is called an index after which it returns to you with a ranking of websites its algorithms identified as the most relevant. For search engines, relevance means the more people using the site the more relevant it becomes which means a lot of it has to do with the quality of content you have on your site. However, with the complex coding that search engines employ, you also have to consider the creative use of SEO information such as keywords, indexes, tagging and even your site’s layout and structure.
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