Things to Look for Before Hiring an SEO Expert

Though it might seem like an unnecessary expense in the beginning, hiring an SEO expert can greatly increase your online reach, search engine visibility, and possible sales revenues and profits. After all, for many online websites, if your page does not appear on the first page of the Google or Yahoo search results, then you are virtually nonexistent to your customers.

Not all SEO consultants are created equal. In order to ensure that you hire the best and most reliable expert in that field, listed below are a few things that you should consider before hiring an SEO consultant.

Consider Their Past and Current Clients – Like all other consultants, an SEO consultant should be open to sharing a list of their past and present clients. If possible, the list should contain the names and contact information of those clients. They can serve as good references for your prospective SEO expert and can vouch for his skills.

Though they might not be willing to divulge specific data to someone who could become a possible competitor, they would at least be willing to tell you if the SEO campaigns were successful and if the consultant’s work had a significant impact on their search rankings and web traffic.

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Ask Direct Questions – Instead of relying on vague plans on improving your rankings, ask specific questions about the methods that the SEO consultant will use to address your needs. They must be able to explain their strategies in detail and provide a rough but realistic estimate of the project’s timeframe.

Request for a written proposal if possible and look for their suggested solutions to common problems that could negatively impact your search engine rankings. These can include remedies to frequent error pages and broken links.

They should also be able to provide detailed ideas regarding web page titles and headings, tags, and URL. The proposal should also include a plan regarding the online promotion of your web page that could involve using social media platforms, press releases, cross-linking, and blogs.

Look for Honesty – Though it might be your goal to become the number one ranked page on search engines, it is not something that a truly competent SEO consultant will promise you on their first proposal. Most likely, those consultants who make this grand promise aim to use underhanded means and schemes such as spamming useless content in order to reach those goals. Eventually, those schemes could ultimately get your page banned.

Choose a consultant who gives you straightforward and honest projections regarding the chances of your website rising in the rankings. Likewise, he should only stick to white hat methods that will get you higher in the search results pages in a slow but steady manner.

Make the Right Choice

It can be a big expense to optimize your website for search engines. The costs can range anywhere from $200 to $5,000 depending on the scope, complexity, and timeframe of the project. Needless to say, you have to make the right choice to make sure that you are spending your money wisely.

An SEO expert should be able to provide you with a clear and detailed breakdown of the costs that you will incur and any other charges that you can be billed for at the end of your service contract. Be clear about the scope of services they are supposed to deliver and be careful of any hidden charges.

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